JAPHETH
PAUL
STUDIO
The University of Arizona International brand redesign
Role
Design
Illustration
Art Direction
Overview
This project was an exercise in creating a sub-brand with a brand. With a youthful spirit at its core, the international brand showcases sunny Tucson, the beautiful University of Arizona campus, and real stories of international students. A set of various visual assets was created to extend the tone of voice of the brand, maintaining consistency and reinforcing the playful identity of a young mind on a university campus and building a community and a future.
Tucson's Sprit in Visuals
This project was an exercise in creating a sub-brand with a brand. With a youthful spirit at its core, the international brand showcases sunny Tucson, the beautiful University of Arizona campus, and real stories of international students. A set of various visual assets was created to extend the tone of voice of the brand, maintaining consistency and reinforcing the playful identity of a young mind on a university campus and building a community and a future.
Colors
The Primary brand colors are Arizona Red and Arizona Blue.
I wanted to give the brand a fresh look by emphasising on the secondary and complimentary colors of the brand.
Admission Pack
The redesign started with the international admissions packet that is sent out to the 4000+ international students who are admitted each year. My purpose behind the new brand was to bring some joy and a short preview of campus life so that incoming students would begin to feel a sense of familiarity and community before coming to campus, as well as providing them with the relevant next steps they have to complete before they journey to Tucson.
